Global marketing management / Masaaki Kotabe [and] Kristiaan Helsen.
Material type:
TextPublication details: New York : J. Wiley & Sons, c2004.Edition: 3rd edDescription: xxii, 704 p. : ill. (some col.) ; 26 cmISBN: - 0471230626 (pbk.)
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Main Library | NFIC | HF1416 KOT (Browse shelf(Opens below)) | Available | 92004023730 |
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Includes Index
Includes bibliographical references.
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