Principles and practice of marketing / David Jobber.
Material type:
TextPublication details: London : McGraw-Hill, 2004.Edition: Fourth EditionDescription: xxxiv, 942 pages : ill.ustrations (some colour) ; 26 cmContent type: - text
- unmediated
- volume
- 007710708X (paperback)
- HF5415 JOB
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Includes bibliographical references and index.
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