Marketing essentials / Sally Dibb and Lyndon Simkin.
Material type:
TextPublication details: London : South-Western Cengage learning, ©2009.Description: xviii, 457 pages. : illustratins. (some colour.) ; 26 cmContent type: - text
- unmediated
- volume
- 9781408011508 (paperback.)
- HF5415 DIB
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Main Library | NFIC | HF5415 DIB (Browse shelf(Opens below)) | 45029 | Available | Donation | 92004023808 | |||||||||||
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Main Library | NFIC | HF5415 DIB (Browse shelf(Opens below)) | 44861 | Available | Donation | 92004023464 |
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| HF5415 CAS Cases in Candaian marketing / | HF5415 CAS Cases in Candaian marketing / | HF5415 CHR Relationship marketing : creating stakeholder value / | HF5415 DIB Marketing essentials / | HF5415 DIB Marketing essentials / | HF5415 DIB Marketing : concepts +strategies / | HF5415 DIB Marketing : concepts +strategies / |
Includes bibliographical references and index.
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