The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / by David Meerman Scott.
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TextPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2007.Description: xxvii, 275 p. ; 23 cmISBN: - 9780470113455 (hbk. )
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Main Library | NFIC | HF5415.12 SCO (Browse shelf(Opens below)) | Available | 92004015234 |
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| HF5415.12 HOO Marketing strategy and competitive positioning / | HF5415.12 HOO Marketing strategy and competitive positioning / | HF5415.12 LAN Marketing fundamentals, 1996-97 / | HF5415.12 SCO The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / | HF5415.12.S8 PIT South African marketing : cases for decision makers / | HF5415.12.S8 PIT South African marketing : cases for decision makers / | HF5415.12 WEB Industrial marketing strategy / |
Includes index.
Includes bibliographical references.
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