Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextPublication details: Upper Saddle River : Prentice Hall, 1999.Edition: 3rd. International edDescription: xxxv, 763 p. : ill. ; 25 cmISBN: - 0130131628 (pbk.)
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Main Library | NFIC | HF5415.2 MAL (Browse shelf(Opens below)) | Available | 92004020764 |
Includes index.
Includes bibliographical references.
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