Consumer behavior : buying, having and being / Michael R. Solomon.
Material type:
TextPublication details: Upper Saddle River : Prentice Hall, ©2004.Edition: International edition Sixth editionDescription: xviii, 621 pages : Illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9780131230118 (Paperback.)
- HF5415.32 SOL
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Includes Index.
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