Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney.
Material type:
TextPublication details: Boston : Irwin/McGraw Hill, c1997.Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 25 cmISBN: - 0071153241 (pbk.)
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Main Library | NFIC | HF5415.33 HAW (Browse shelf(Opens below)) | Available | 92004020321 |
Includes index.
Includes bibliographical references.
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