Marketing research : an applied approach / Naresh Malhotra and David Birks.

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TextPublication details: Harlow : Pearson Education Limited, 2000.Edition: European edDescription: xvi, 736 p. : ill. ; 27 cmISBN:

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Ordinary Loan Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Ordinary Loan Books	Main Library		NFIC		HF5415.2 MAL (Browse shelf(Opens below))					Available			92004020931

Includes index.

Includes bibliographical references.

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