Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy [and]John A. Saunders.
Material type:
TextPublication details: London : Prentice Hall, 1998.Edition: 2nd. edDescription: xiii, 482 p. : ill. ; 24 cmISBN: - 0133712532 (pbk.)
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Main Library | NFIC | HF5415.12 HOO (Browse shelf(Opens below)) | Available | 92004021920 |
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| HF5415.12.E85 LYN Cases in European marketing / | HF5415.12 GRO Business marketing / | HF5415.12 HOO Marketing strategy and competitive positioning / | HF5415.12 HOO Marketing strategy and competitive positioning / | HF5415.12 HOO Marketing strategy and competitive positioning / | HF5415.12 LAN Marketing fundamentals, 1996-97 / | HF5415.12 SCO The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / |
Includes bibliographical references.
Includes index.
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