Marketing research : an applied approach / Naresh K. Malhotra [and] David F. Birks.
Material type:
TextPublication details: Harlow : Prentice Hall, c2003.Edition: 2nd European edDescription: xxi, 786 p. : ill. (some col.). ; 27 cmISBN: - 0273657445 (pbk.)
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Main Library | NFIC | HF5415.2 MAL (Browse shelf(Opens below)) | Available | 92004020102 |
Includes bibliographical references.
Includes index.
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