Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextSeries: Publication details: Boston : Irwin/McGraw Hill, c2001.Edition: 8th edDescription: xxiv, 775 p. : ill. (some col.) ; 25 cmISBN: - 0072316020 (pbk.)
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Main Library | NFIC | HF5415.33 HAW (Browse shelf(Opens below)) | Available | 92004020356 |
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| HF5415.33 HAW Consumer behavior : building marketing strategy / | HF5415.33 HAW Consumer behavior : implications for marketing strategy / | HF5415.33 HAW Consumer behavior : building marketing strategy / | HF5415.33 HAW Consumer behavior : building marketing strategy / | HF5415.33 HAW Consumer behavior : building marketing strategy / | HF5415.33 HAW Consumer behavior : building marketing strategy / | HF5415.33 MPI Consumer behaviour: South African psychology and marketing applications / |
Includes bibliographical references.
Includes index.
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