Basic marketing research / Gilbert A. Churchill.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1996.Edition: 3rd edDescription: xvii, 863 p. : ill. (some col.) ; 25 cmISBN: - 0030168872 (pbk.)
- Marketing research
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Main Library | NFIC | HF5415.2 CHU (Browse shelf(Opens below)) | Available | 92004020400 |
Includes bibliographical references.
Includes index.
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