Strategic market management / David A. Aaker.
Material type:
TextPublication details: New York : John Wiley & Sons, 2001.Edition: 6th edDescription: xiv, 338 p. : ill. ; 23 cmISBN: - 0471415723 (pbk.)
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Main Library | NFIC | HF5415.13AAK (Browse shelf(Opens below)) | Available | 92004020234 |
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| HF5415.129 DIX Building a better business : the key to future marketing management and motivation / | HF5415.129 DIX Building a better business : the key to future marketing management and motivation / | HF5415.129 PAL Marketing channel strategy / | HF5415.13AAK Strategic market management / | HF5415.13 AAK Strategic market management / | HF5415.13 AAK Strategic market management / | HF5415.13AAK Strategic market management / |
Includes bibliographical references.
Includes index.
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