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Consumer behavior and marketing strategy / J. Paul Peter [and] Jerry C. Olson.

By:

Peter, J. Paul

Contributor(s):

Olson, Jerry C

Material type:

TextPublication details: Boston : McGraw-Hill, c2008.Edition: 8th edDescription: xix, 555 p. : ill. ; 27 cmISBN:

0073529850 (hbk.)

Subject(s):

Item type:

Ordinary Loan Books

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Includes index.

Includes bibliographical references.

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