The essential secrets of effective direct mail / John Fraser-Robinson.
Material type:
TextPublication details: London : McGraw-Hill, c1992.Description: viii, 294 p. : ill. ; 23 cmISBN: - 0077075617 (pbk.)
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Main Library | NFIC | HF5415.126 FRA (Browse shelf(Opens below)) | Available | 92004020031 |
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| HF5415.1255 CIT City branding : theory and cases / | HF5415.126 ACE Effective promotional planning for e-business / | HF5415.126 BIR Commonsense direct marketing / | HF5415.126 FRA The essential secrets of effective direct mail / | HF5415.126 MCC Direct and database marketing / | HF5415.126 ONE Focus on the future : the coming boom in direct marketing / | HF5415.126 ROB Direct marketing management / |
Includes bibliographical references.
Includes index.
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