Marketing management : knowledge and skills / J. Paul Peter [and] James H. Donnelly.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 9th edDescription: xvii, 782 p. : ill. (some col). ; 26 cmISBN: - 0073381136 (hbk.)
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Main Library | NFIC | HF5415.13 PET (Browse shelf(Opens below)) | Available | 92004015503 |
Includes index.
Includes bibliographical references.
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