Consumer behaviour : Instructors manual / James M. Lee, John C. Mowen and Michael Minor.
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TextPublication details: Upper Saddle River : Prentice Hall, c1998.Edition: 5th edDescription: xiii, 334 [130] p. : ill. ; 28cmISBN: - 0137800576
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| HF5415.32 KIM People and products : consumer behavior and product design/ | HF5415.32 KIM People and products : consumer behavior and product design/ | HF5415.32 KIM People and products : consumer behavior and product design/ | HF5415.32 LEE Consumer behaviour : Instructors manual / | HF5415.32 LUC Emotional decisions : tradeoff difficulty and coping in consumer choice / | HF5415.32 MOW Consumer behavior / | HF5415.32 MOW Consumer behavior : a framework / |
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