Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Material type:
TextPublication details: Boston : Houghton Mifflin, c2001.Edition: 5th edDescription: xxi, 762 p. : col. ill. ; 24 cmISBN: - 0618071881 (hbk.)
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Main Library | NFIC | HF1416 JEA (Browse shelf(Opens below)) | Available | 92004013662 |
Includes bibliographical references.
Includes indexes.
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