Consumer behavior / John C. Mowen.
Material type:
TextPublication details: New York : Macmillan Pub Co. , 1990.Edition: 2nd edDescription: xviii, 814 p. : ill (some col.) ; 25 cmISBN: - 0023846011 (hbk.)
Ordinary Loan Books
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Main Library | NFIC | HF5415.32 MOW (Browse shelf(Opens below)) | Available | 92004014020 |
Includes bibliographies.
Includes indexes.
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