Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Material type:
TextSeries: The Prentice-Hall international series in marketingPublication details: Upper Saddle River : Prentice Hall International, c1997.Edition: 9th edDescription: xl, 789, [49] p., [2] f. de pl. : ill. en noir et en coul, cartes ; 26 cmISBN: - 0132613638 (pbk.)
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Main Library | NFIC | HF5415.13 KOT (Browse shelf(Opens below)) | Available | 92004014384 |
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Includes bibliographical reference.
Includes Index.
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