Advertising and promotion : an intergrated marketing communications perspective / George E.Belch and Michael A. Belch
Material type:
TextSeries: TheIrwin/McGraw-Hill Series in MarketingPublication details: Boston : Irwin McGraw-Hill, 1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 28 cmISBN: - 0071160884(pbk.)
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Main Library | NFIC | HF5823 BEL (Browse shelf(Opens below)) | Available | 92004004674 |
Includes index.
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