Advertising promotion: supplemental aspects of intergrated marketing communications/ Terence A. Shamp.

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TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN:

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Ordinary Loan Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Ordinary Loan Books	Main Library		NFIC		HF5415.123 SHA (Browse shelf(Opens below))					Available			92004013708

Includes bibliographical references.

Includes index.

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