Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextPublication details: Mason : Thomson, c2003.Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN: - 0030352711 (hbk.)
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Main Library | NFIC | HF5415.123 SHI (Browse shelf(Opens below)) | Available | 92004013991 |
Includes index.
Includes bibliographical references.
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