Competitive strategies for service organisations / Neil Botten and John McManus.
Material type:
TextPublication details: Houndsmills : Macmillan Press Ltd., 1999.Edition: 1st Ichor Business Books edDescription: xxi, 327 p. : ill. ; 25 cmISBN: - 0333716817 (pbk.)
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Main Library | NFIC | HD9980.5 BOT (Browse shelf(Opens below)) | Checked out | 07/20/2026 | 92004013385 |
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| HD9980.5 BAT Managing services marketing : text and readings / | HD9980.5 BAT Managing services marketing : text and readings / | HD9980.5 BOT Competitive strategies for service organisations / | HD9980.5 BOT Competitive strategies for service organisations / | HD9980.5 COW The marketing of services / | HD9980.5 FIS Interactive services marketing / | HD9980.5 GRO Service management and marketing : a customer relationship management approach / |
Includes index.
Includes bibliographical references.
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