Advertising and promotion : an integrated marketing communications approach / Chris Hackley.
Material type:
TextPublication details: Los Angeles : Sage Publications, 2010.Edition: 2nd edDescription: xvii, 333 p. : ill. (some col) ; 24 cmISBN: - 9781849201469 (hbk.)
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Main Library | NFIC | HF5823 HAC (Browse shelf(Opens below)) | Available | 92004038606 |
Includes index.
Includes bibliographical references.
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