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Principles of marketing : Global edition / Philip Kotler [and] Gary Armstrong.

By: Contributor(s): Material type: TextPublication details: Harlow : Pearson Education, c2012.Edition: 14th edDescription: 637 p+(various pagings). : col.ill. ; 28 cmISBN:
  • 027375243x (pbk.)
Subject(s):
Item type: Ordinary Loan Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Ordinary Loan Books Main Library NFIC HF5415 KOT (Browse shelf(Opens below)) Available 92004033788

Includes index.

Includes bibliographic references.

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