Advertising and promotion : an intergrated marketing communications perspective / George E. Belch and Michael A. Belch.
Material type:
TextSeries: The Irwin/McGraw-Hill Series in MarketingPublication details: Boston : Irwin McGraw-Hill, 2001.Edition: 5th edDescription: xx, 795 [57] p. : ill. ; 28cmISBN: - 0072314451 (hbk.)
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Main Library | NFIC | HF5823 BEL (Browse shelf(Opens below)) | Available | 92004023098 |
Includes index.
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