Marketing : an introduction / Gary Armstrong and Philip Kotler.
Material type:
TextPublication details: Upper Saddle River : Prentice Hall International, ©2000.Edition: Seventh editionDescription: xxvii, 575 pages : colour illustrations; 26 cmContent type: - text
- unmediated
- volume
- 0131273124 (paperback)
- HF5415 ARM
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| HF5415 The secrets of successful direct response marketing / | HF5415 Marketing / | HF5415 Marketing classics : a selection of influential articles / | HF5415 ARM Marketing : an introduction / | HF5415 ARM Marketing : an introduction / | HF5415 ARM Marketing : an introduction / | HF5415 ARM Marketing : an introduction / |
Includes bibliographical references and index.
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