Creating powerful brands : the strategic route to success in consumer, industrial, and service markets / Leslie de Chernatony and Malcolm H.B. McDonald.
Material type:
TextSeries: The Marketing series | Marketing seriesPublication details: Oxford : Butterworth-Heinemann, 1992.Description: xi, 282 p. : ill. ; 24 cmISBN: - 0750606606 (pbk.)
Ordinary Loan Books
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Short Loan Books
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Main Library | NFIC | HD69.De C (Browse shelf(Opens below)) | Available | 92003000252 |
Includes bibliographical references.
Includes index.
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