Principles of marketing / (Record no. 99091)

MARC details
000 -LEADER
fixed length control field 00950nam a22002778a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240227092713.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131659030 (paperback)
040 ## - CATALOGING SOURCE
Transcribing agency NUST
Original cataloging agency NUST
Language of cataloging eng
Modifying agency NUST
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 00 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler, Veronica Wong, John Saunders and Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement Fourth European edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. ©1996.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 955 pages. :
Other physical details colour.illustrations. ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wong , Veronica.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Saunders ,John.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong , Gary.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5415
Call number suffix KOT
Source of classification or shelving scheme Library of Congress Classification
Edition Europian Edition
Classification part HF5415 KOT
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Accession number Cost, replacement price Price effective from Koha item type Public note
    LCC     NFIC MAIN MAIN GEN 09/17/1997 Book Aid International 120.00 60 HF5415 KOT 92004006258 10/13/2023 30471 120.00 09/17/1997 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 09/17/1997 Book Aid International 120.00 62 HF5415 KOT 92004005342 01/20/2023   120.00 09/17/1997 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 09/17/1997 Book Aid International 120.00 37 HF5415 KOT 92004014945 01/23/2023   120.00 01/23/2023 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 09/17/1997 Book Aid International 120.00 74 HF5415 KOT 92004005892 01/23/2023 29789 120.00 09/17/1997 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 09/17/1997 Book Aid International 120.00 6 HF5415 KOT 92004005797 01/23/2023   120.00 09/17/1997 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 09/17/1997 Book Aid International 120.00 104 HF5415 KOT 92004006282 01/23/2023 30479 120.00 09/17/1997 BOOKS Donation