Marketing management / (Record no. 96105)

MARC details
000 -LEADER
fixed length control field 00834nam a2200253 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240226111018.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131457578 (hardback)
040 ## - CATALOGING SOURCE
Transcribing agency NUST
Original cataloging agency NUST
Language of cataloging eng
Modifying agency NUST
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13 KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Philip Kotler and Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement Twelve Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Dehli :
Name of publisher, distributor, etc. Prentice Hall ,
Date of publication, distribution, etc. ©2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 729pages
Other physical details colour. illustration. ;
Dimensions 29 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin. Lane.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF
Call number suffix KOT
Source of classification or shelving scheme Library of Congress Classification
Edition Twelve Edition
Classification part HF5415.13 KOT
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
    LCC     NFIC GSB GSB GEN 07/08/2016 Book Aid International 50.00 88 HF5415.13 KOT 92004002309 01/20/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC GSB GSB GEN 07/08/2016 Book Aid International 50.00 43 HF5415.13 KOT 92003035308 01/20/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC GSB GSB GEN 07/08/2016 Book Aid International 50.00 89 HF5415.13 KOT 92003035311 01/20/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC GSB GSB GEN 07/08/2016 Book Aid International 50.00 93 HF5415.13 KOT 92003035299 01/20/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 07/08/2016 Book Aid International 50.00 190 HF5415.13 KOT 92003024858 01/20/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 07/08/2016 Book Aid International 50.00 180 HF5415.13 KOT 92003024628 01/20/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 07/08/2016 Book Aid International 50.00 47 HF5415.13 KOT 92003030668 01/20/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 07/08/2016 Book Aid International 50.00 36 HF5415.13 KOT 92004014386 01/23/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 07/08/2016 Book Aid International 50.00 21 HF5415.13 KOT 92004014114 01/23/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 07/08/2016 Book Aid International 50.00 1 HF5415.13 KOT 92003030665 01/23/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 07/08/2016 Book Aid International 50.00   HF5415.13 KOT 92003034142 01/23/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 07/08/2016 Book Aid International 50.00 62 HF5415.13 KOT 92003035334 01/23/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 07/08/2016 Book Aid International 50.00 6 HF5415.13 KOT 92003034613 01/23/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 07/08/2016 Book Aid International 50.00   HF5415.13 KOT 92003024809 01/23/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 07/08/2016 Book Aid International 50.00 94 HF5415.13 KOT 92003025787 01/23/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 07/08/2016 Book Aid International 50.00 60 HF5415.13 KOT 92004000811 01/23/2023 50.00 07/08/2016 BOOKS Donation
    LCC     NFIC MAIN MAIN GEN 07/08/2016 Book Aid International 50.00   HF5415.13 KOT 92003024844 01/23/2023 50.00 07/08/2016 BOOKS Donation