The marketing casebook : (Record no. 96023)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00743nam a2200253 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415089506 (pbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230120133823.0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUST |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally. |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing casebook : |
| Remainder of title | cases and concepts / |
| Statement of responsibility, etc. | Sally Dibb and Lyndon Simkin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 270 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Case studies. |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Simkin, Lyndon. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10051338 |
| b | 05-08-13 |
| c | 17-04-03 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Ordinary Loan Books |
| Call number prefix | HF5415 |
| Date last seen | Total Checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 01/20/2023 | 5 | HF5415 DIB | 92003000225 | 80.00 | 01/20/2023 | BOOKS | LCC | NFIC | GSB | GSB | GEN | 01/20/2023 | 80.00 |