Integriertes marketing : (Record no. 172447)

MARC details
000 -LEADER
fixed length control field 00981nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251007123108.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251007b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783409336642 (Paperback)
Terms of availability USD 3.00
040 ## - CATALOGING SOURCE
Original cataloging agency NUST
Language of cataloging eng
Transcribing agency NUST
Modifying agency NUST
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5410 BUS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Busch, Rainer
Relator term Author
245 ## - TITLE STATEMENT
Title Integriertes marketing :
Remainder of title strategie, organisation, instrumente /
Statement of responsibility, etc. Rainer Busch, Rudolf Dögl and Fritz Unger.
250 ## - EDITION STATEMENT
Edition statement Three Auflag.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Wiesbaden :
Name of publisher, distributor, etc. Gabler,
Date of publication, distribution, etc. ©2001.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 774 pages :
Other physical details Illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Integriertes management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dögl, Rudolf
Relator term Author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Unger, Fritz
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Ordinary Loan Books
Edition Three Auflag.
Classification part HF5410 BUS
Call number prefix HF
Call number suffix BUS
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Accession number Cost, replacement price Price effective from Koha item type Public note
    LCC     NFIC MAIN MAIN GEN 10/07/2025 Book Aid International 3.00   HF5410 BUS 92004023754 10/07/2025 45062 3.00 10/07/2025 BOOKS Donation