Key marketing metrics : (Record no. 170602)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01098cam a22002897a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15629324 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231124142515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090218s2009 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292360867 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NUST |
| Transcribing agency | NUST |
| Modifying agency | NUST |
| Language of cataloging | eng |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 BEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bendle, Neil T. |
| Relator term | Author |
| 245 00 - TITLE STATEMENT | |
| Title | Key marketing metrics : |
| Remainder of title | the 50+ metrics every manager needs to know / |
| Statement of responsibility, etc. | Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein> |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Financial Times Prentice Hall, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 353 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdamedia |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdamedia |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Mathematical models. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul W. |
| Relator term | Author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pfeifer, Phillip E |
| Relator term | Author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reibstein, David J. |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Ordinary Loan Books |
| Edition | Third edition. |
| Suppress in OPAC | No |
| Classification part | HF5415.2 |
| Call number prefix | HF |
| Call number suffix | BEN |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Accession number | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LCC | NFIC | MAIN | MAIN | GEN | 09/12/2023 | Book Aid International | 55.00 | HF5415.2 BEN | 92004054104 | 11/24/2023 | 60867 | 55.00 | 09/12/2023 | BOOKS | Donation | |||||
| LCC | NFIC | MAIN | MAIN | GEN | 09/12/2023 | Book Aid International | 55.00 | HF5415.2 BEN | 92004054101 | 11/24/2023 | 60868 | 55.00 | 09/12/2023 | BOOKS | Donation | |||||
| LCC | NFIC | MAIN | MAIN | Gen | 09/25/2023 | Book Aid International | 55.00 | HF5415.2 BEN | 92004054003 | 02/08/2024 | 60985 | 55.00 | 09/25/2023 | BOOKS | Donation |