Managing services marketing : (Record no. 166040)

MARC details
000 -LEADER
fixed length control field 00734pam a2200241 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030973902 (pbk.)
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HD9980.5
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) BAT
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123134438.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bateson, John E. G.
245 10 - TITLE STATEMENT
Title Managing services marketing :
Remainder of title text and readings /
Statement of responsibility, etc. John E.G. Bateson.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth :
Name of publisher, distributor, etc. Dryden Press,
Date of publication, distribution, etc. 1992.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 594 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
-- Management.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10241565
b 04-10-18
c 02-05-07
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HD9980.5
Call number suffix BAT

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