Marketing : (Record no. 165389)

MARC details
000 -LEADER
fixed length control field 00804nam a22002778a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395790050(pbk )
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number DIB
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123134415.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dibb, Sally.
245 14 - TITLE STATEMENT
Title Marketing :
Remainder of title concepts +strategies /
Statement of responsibility, etc. Sally Dibb.
250 ## - EDITION STATEMENT
Edition statement 3rd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston ;
-- Houghton Mifflin Company :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 842 p. :
Other physical details ill. ;
Dimensions 30 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
500 ## - GENERAL NOTE
General note Includes Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Concepts +strategies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Simskin, Lyndon.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O.C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pride, William M.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10237227
b 02-12-11
c 16-03-07
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
01/23/2023   HF5415 DIB 92004004479 80.00 01/23/2023 BOOKS   LCC     NFIC   MAIN MAIN GEN 01/23/2023 80.00