Marketing research : (Record no. 164271)

MARC details
000 -LEADER
fixed length control field 00852nam a2200277 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8185386161 (pbk.)
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.2
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) BOY
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123134337.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title text and cases /
Statement of responsibility, etc. Harper W. Boyd, Jr., Ralph Westfall and Stanley F. Stasch.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Dehli :
Name of publisher, distributor, etc. A.I.T.B.S.,
Date of publication, distribution, etc. 1985.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 836 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Westfall, Ralph L.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stasch, Stanley F.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10152660
b 21-03-14
c 22-02-05
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5415.2
Call number suffix BOY
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
01/23/2023 27 HF5415.2 BOY 92003006322 80.00 01/23/2023 BOOKS   LCC     NFIC   MAIN MAIN GEN 01/23/2023 80.00