Marketing plans : (Record no. 159288)

MARC details
000 -LEADER
fixed length control field 00816nam a2200265 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750641169 (pbk.)
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) McD
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123134045.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
245 10 - TITLE STATEMENT
Title Marketing plans :
Remainder of title how to prepare them, how to use them /
Statement of responsibility, etc. Malcolm McDonald.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 578 p. :
Other physical details ill. ;
Dimensions 25 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The marketing series. Professional development.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Institute of Marketing.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10083479
b 04-03-13
c 18-07-03
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5415.13
Call number suffix McD
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
01/23/2023 45 HF5415.13 MCD 92003036123 80.00 01/23/2023 BOOKS   LCC     NFIC   MAIN MAIN GEN 01/23/2023 80.00