Strategic marketing management : (Record no. 157884)

MARC details
000 -LEADER
fixed length control field 01134nam a2200337 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750619902 (pbk)
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123133957.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fifield, Paul
245 10 - TITLE STATEMENT
Title Strategic marketing management :
Remainder of title planning and control, analysis and decision /
Statement of responsibility, etc. Paul Fifield and Colin Gilligan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- Boston :
Name of publisher, distributor, etc. Butterworth-Heinemann ,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 317 p. :
Other physical details ill. ;
Dimensions 29 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The CIM workbook series.
Name of part/section of a work Marketing.
490 1# - SERIES STATEMENT
Series statement The marketing series.
500 ## - GENERAL NOTE
General note Includes index.
500 ## - GENERAL NOTE
General note 'Published on behalf of the Chartered Institute of Marketing.'
500 ## - GENERAL NOTE
General note 'Diploma syllabus'.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making.
653 0# - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gilligan, Colin
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing series (London, England).
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10051533
b 20-01-06
c 17-04-03
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5415.13
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
01/23/2023 33 HF5415.13 FIF 92003036081 80.00 01/23/2023 BOOKS   LCC     NFIC   MAIN MAIN GEN 01/23/2023 80.00