Marketing : (Record no. 156701)

MARC details
000 -LEADER
fixed length control field 00862nam a2200253 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240226151127.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618192433 (hardback)
040 ## - CATALOGING SOURCE
Transcribing agency NUST
Original cataloging agency NUST
Language of cataloging eng
Modifying agency NUST
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 PRI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pride, William M.
Relator term Author
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title concepts and strategies /
Statement of responsibility, etc. William M. Pride, O.C. Ferrell.
250 ## - EDITION STATEMENT
Edition statement twelfth edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Houghton Mifflin Company,
Date of publication, distribution, etc. ©2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii,666 pages:
Other physical details illustrations ;
Dimensions 29 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographic references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF
Call number suffix PRI
Source of classification or shelving scheme Library of Congress Classification
Edition Twelfth edition
Classification part HF5415
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note Accession number
    LCC     NFIC MAIN MAIN GEN 01/23/2023 Book Aid International 48.00 37 HF5415 PRI 92003034312 01/23/2023 48.00 01/23/2023 BOOKS Donation  
    LCC     NFIC MAIN MAIN GEN 01/23/2023 Book Aid International 48.00 22 HF5415 PRI 92003034794 01/23/2023 48.00 01/23/2023 BOOKS Donation  
    LCC     NFIC MAIN MAIN GEN 01/23/2023 Book Aid International 48.00 45 HF5415 PRI 92003035067 01/23/2023 48.00 01/23/2023 BOOKS Donation 25898