Understanding customers 1996-97 : (Record no. 147850)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01177nam a2200313 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750629150 (pbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.5 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | PHI |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230123133408.0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUST |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Phipps, Rosemary. |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding customers 1996-97 : |
| Remainder of title | CIM workbook, certificate syllabus / |
| Statement of responsibility, etc. | Rosemary Phipps and Craig Simmons. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, |
| Date of publication, distribution, etc. | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 368 p. : |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The marketing series. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| General subdivision | Study and teaching. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | Great Britain |
| General subdivision | Examinations, questions, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| Geographic subdivision | Great Britain |
| General subdivision | Examinations, questions, etc. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Simmons, Craig. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing. |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | CIM workbook, certificate syllabus : |
| -- | understanding customers 1996-97. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10087187 |
| b | 13-08-09 |
| c | 29-08-03 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Ordinary Loan Books |
| Call number prefix | HF5415.5 |
| Call number suffix | PHI |
| Date last seen | Total Checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 01/23/2023 | 12 | HF5415.5 PHI | 92003003410 | 80.00 | 01/23/2023 | BOOKS | LCC | NFIC | MAIN | MAIN | GEN | 01/23/2023 | 80.00 |