Below-the-line promotion / (Record no. 147683)

MARC details
000 -LEADER
fixed length control field 00822nam a2200265 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750605480 (pbk.)
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5438
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123133402.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst, John
245 10 - TITLE STATEMENT
Title Below-the-line promotion /
Statement of responsibility, etc. John Wilmshurst.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,
Date of publication, distribution, etc. 1993.
300 ## - PHYSICAL DESCRIPTION
Extent 398 p. ;
Dimensions 23 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Marketing series.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Professional development series.
Name of part/section of a work Marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10086493
b 21-08-03
c 21-08-03
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5438
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
01/23/2023 12 HF5438 WIL 92003002960 80.00 01/23/2023 BOOKS   LCC     NFIC   MAIN MAIN GEN 01/23/2023 80.00