Marketing : (Record no. 147677)

MARC details
000 -LEADER
fixed length control field 00862nam a2200253 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240226114813.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0205156029 (hardcover)
040 ## - CATALOGING SOURCE
Transcribing agency NUST
Original cataloging agency NUST
Language of cataloging eng
Modifying agency NUST
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 SCH
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schoell, William F.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title contemporary concepts and practices /
Statement of responsibility, etc. William F. Schoell and Joseph P. Guiltinan.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, NJ. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. ©1995.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 762 pages
Other physical details colour illustrations
Dimensions 29 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Guiltinan, Joseph P.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF
Call number suffix SCH
Source of classification or shelving scheme Library of Congress Classification
Classification part HF5415
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Accession number Cost, replacement price Price effective from Koha item type Public note
    LCC     NFIC MAIN MAIN GEN 05/16/2023 Book Aid International 72.00 107 HF5415 SUT 92003003903 01/23/2023 02/512 72.00 05/16/2023 BOOKS Donation