International marketing strategy : (Record no. 142879)

MARC details
000 -LEADER
fixed length control field 00940nam a2200289 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415089840
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415089859 (pbk.)
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF1416
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) PHI
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230904161412.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Phillips, Chris.
245 10 - TITLE STATEMENT
Title International marketing strategy :
Remainder of title analysis, development, and implementation /
Statement of responsibility, etc. Chris Phillips, Isobel Doole, and Robin Lowe.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 1994.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 508 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management
Form subdivision Case studies.
653 0# - INDEX TERM--UNCONTROLLED
Uncontrolled term International marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Doole, Isobel.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lowe, Robin.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10005614
b 29-03-12
c 17-04-03
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF1416
Call number suffix PHI
Koha issues (borrowed), all copies 1
Holdings
Date last seen Total Checkouts Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
09/29/2023 23 HF1416 PHI 92003000204 09/04/2023 80.00 01/23/2023 BOOKS   LCC     NFIC   MAIN MAIN GEN 01/23/2023 80.00