Integrated marketing communications in advertising and promotion / (Record no. 140474)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00700nam a2200229 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324665318 (pbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.122 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | SHI |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230123125357.0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUST |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications in advertising and promotion / |
| Statement of responsibility, etc. | Terence A. Shimp. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | South Western cengage learning, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 8th ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 668 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing communication. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10306201 |
| b | 19-03-12 |
| c | 26-01-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Ordinary Loan Books |
| Call number prefix | HF5415.122 |
| Call number suffix | SHI |
| Date last seen | Total Checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 01/23/2023 | 17 | HF5415.122 SHI | 92004022871 | 80.00 | 01/23/2023 | BOOKS | LCC | NFIC | MAIN | MAIN | GEN | 01/23/2023 | 80.00 |