Promotional management / (Record no. 140446)

MARC details
000 -LEADER
fixed length control field 00858pam a2200265 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240222123044.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 013731258X (paperback)
040 ## - CATALOGING SOURCE
Transcribing agency NUST
Original cataloging agency NUST
Language of cataloging eng
Modifying agency NUST
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 GOV
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Govoni, Norman.
Relator term Author
245 10 - TITLE STATEMENT
Title Promotional management /
Statement of responsibility, etc. by Norman Govoni, Robert Eng and Morton Galper.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. ©1986.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 578 pages ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Eng, Robert J.
Relator term Author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Galper, Morton.
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF
Call number suffix GOV
Source of classification or shelving scheme Library of Congress Classification
Classification part HF5415
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Accession number Cost, replacement price Price effective from Koha item type
    LCC     NFIC MAIN MAIN GEN 01/23/2023 80.00 5 HF5415 GOV 92004020243 01/23/2023 42519 80.00 01/23/2023 BOOKS