Advertising promotion : (Record no. 134638)

MARC details
000 -LEADER
fixed length control field 00987nam a2200277 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251105143916.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780030211133 (Hardcover)
040 ## - CATALOGING SOURCE
Transcribing agency NUST
Original cataloging agency NUST
Language of cataloging eng
Modifying agency NUST
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123 SHI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
Relator term Author
245 ## - TITLE STATEMENT
Title Advertising promotion :
Remainder of title supplemental aspects of intergrated marketing communications /
Statement of responsibility, etc. Terence A. Shamp.
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth :
Name of publisher, distributor, etc. Dryden Press,
Date of publication, distribution, etc. ©2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 674 pages :
Other physical details Illustrations ;
Dimensions 29 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF
Call number suffix SHI
Source of classification or shelving scheme Library of Congress Classification
Edition Fifth edition.
Classification part HF5415.123 SHI
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Accession number Cost, replacement price Price effective from Koha item type Public note
    LCC   1 NFIC MAIN MAIN GEN 01/23/2023 Book Aid International 80.00   HF5415.123 SHA 92004013703 01/23/2023 36507 80.00 01/23/2023 BOOKS Donation
    LCC   1 NFIC MAIN MAIN GEN 11/05/2025 Book Aid International 80.00   HF5415.123 SHI 92004013994 11/05/2025 36760 80.00 11/05/2025 BOOKS Donation
    LCC   1 NFIC MAIN MAIN GEN 11/05/2025 Book Aid International 80.00   HF5415.123 SHI 92004013587 11/05/2025 36592 80.00 11/05/2025 BOOKS Donation
    LCC   1 NFIC MAIN MAIN GEN 11/05/2025 Book Aid International 80.00   HF5415.123 SHI 92004013704 11/05/2025 36643 80.00 11/05/2025 BOOKS Donation
    LCC   1 NFIC MAIN MAIN GEN 11/05/2025 Book Aid International 80.00   HF5415.123 SHI 92004013949 11/05/2025 36759 80.00 11/05/2025 BOOKS Donation
    LCC   1 NFIC MAIN MAIN GEN 11/05/2025 Book Aid International 80.00   HF5415.123 SHI 92004013658 11/05/2025 36479 80.00 11/05/2025 BOOKS Donation