Direct marketing in practice / (Record no. 134046)

MARC details
000 -LEADER
fixed length control field 00815cam a2200265Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750624280 (pbk.)
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.126
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) THO
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123125014.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Thomas, Brian.
245 10 - TITLE STATEMENT
Title Direct marketing in practice /
Statement of responsibility, etc. Brian Thomas and Matthew Housden.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Amsterdam :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent 348 p. :
Other physical details ill. ;
Dimensions 25 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Institute of direct markerting
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Housden, Matthew.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10274601
b 08-05-12
c 03-03-10
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5415.126
Call number suffix THO
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
01/23/2023 7 HF5415.126 THO 92004012725 80.00 01/23/2023 BOOKS   LCC     NFIC   MAIN MAIN GEN 01/23/2023 80.00