Marketing mistakes and successes / (Record no. 126505)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00771cam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240226154141.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471370606 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUST |
| Original cataloging agency | NUST |
| Language of cataloging | eng |
| Modifying agency | NUST |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1.HAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Robert F. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing mistakes and successes / |
| Statement of responsibility, etc. | Robert F. Hartley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | John Wiley, |
| Date of publication, distribution, etc. | ©2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 359 pages |
| Other physical details | illustrations |
| Dimensions | 21 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | United States. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Ordinary Loan Books |
| Call number prefix | HF |
| Call number suffix | HAR |
| Source of classification or shelving scheme | Library of Congress Classification |
| Classification part | HF5415.1 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Accession number | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LCC | NFIC | MAIN | MAIN | GEN | 05/16/2023 | Book Aid International | 30.00 | 1 | HF5415.1.HAR | 92004020541 | 01/23/2023 | 42909 | 30.00 | 05/16/2023 | BOOKS | Donation | ||||
| LCC | NFIC | MAIN | MAIN | GEN | 05/16/2023 | Book Aid International | 30.00 | 4 | HF5415.1.HAR | 92004020478 | 01/23/2023 | 43284 | 30.00 | 05/16/2023 | BOOKS | Donation |