Marketing research : (Record no. 125750)

MARC details
000 -LEADER
fixed length control field 00812cam a2200265 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0139229647 (pbk.)
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.2
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) MAL
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123122000.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied approach /
Statement of responsibility, etc. Naresh Malhotra and David Birks.
250 ## - EDITION STATEMENT
Edition statement European ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Pearson Education Limited,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 736 p. :
Other physical details ill. ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Birks, David.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b1029644x
b 11-02-13
c 17-05-11
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5415.2
Call number suffix MAL
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
01/23/2023 12 HF5415.2 MAL 92004020955 80.00 01/23/2023 BOOKS   LCC     NFIC   MAIN MAIN GEN 01/23/2023 80.00